Developing and marketing real estate in a targeted manner
We use Sinus-Geo-Milieus® to gain insights into demand behavior. This allows us to implement your preferences and requirements in demand-oriented real estate planning.
The Sinus Milieus® are a social and target group typology that segment people into 10 groups, according to their worldviews and lifestyles. This grouping takes place along two dimensions:
- Social situation: The social situation depends largely on the income and wealth of individuals.
- Basic orientation: Basic orientation is measured by people’s attitudes and values, including those related to work, family, leisure, media, finance and consumption.
The 10 Sinus-Milieus® differ in their consumer behavior in terms of financial opportunities, needs and preferences. This is also reflected in the housing preferences of the groups.
The Sinus Geo-Milieus® used by Wüest Partner transfer the Sinus Milieus® into geographical space – for example, to street segments, neighborhoods and communities.